makerhandle vs Later Link in Bio

What Later Link in Bio does well

Later's Link in Bio (Linkin.bio) is part of Later's social media platform. It creates a page that looks like your Instagram or TikTok feed, where each post can link to a product, article or page. For brands and creators who post a lot of shoppable content, that is a smart way to turn a feed into traffic.

Later offers its Link in Bio tool for free, and it ties into Later's scheduling and analytics if you already use them.

It is a good fit for social-first brands.

Projects, not posts

If your work is products rather than posts, a feed-shaped page is the wrong shape. makerhandle is organised around projects: each with a name, description, link, tags, a screenshot and a status (Active, Building, Acquired, On hold or Discontinued).

Pick one of seven templates (Stack, Showcase, Bento, Minimal, Spotlight, Terminal or Studio). They are designed to show off projects and hard to break. You do not need to post anything for your page to stay current: just update a project when it changes. Setup takes about two minutes.

Revenue proof

makerhandle can connect each project to Stripe (a read-only restricted key) or Shopify (a read-only app with read_orders) and show revenue with a check mark, plus a revenue history chart. It is the fastest way to answer "is this product real?" for anyone who taps your bio.

Verified projects can appear on the public leaderboard. See verified revenue.

Keys are read-only, checked before saving, encrypted at rest and never shown again. Revenue is always optional, and many makers start with status alone and add revenue later.

Private analytics and subscribers

makerhandle analytics use no cookies and store no IP addresses. You still see visitors, pageviews, bounce rate, visit duration, sources and UTM campaigns, countries, regions and cities, devices and browsers, project clicks and subscribes as goals, realtime visitors and a comparison with the previous period.

Grow a list with a double opt-in subscribe box and CSV export, or a button to Substack, beehiiv, Kit, Buttondown or Mailchimp. Free covers 100 subscribers; Pro is unlimited at $20 a year.

Pro also keeps a full year of analytics history.

Which should you pick?

Pick Later Link in Bio if you are a brand or creator whose Instagram and TikTok posts are the product, especially if you already use Later for scheduling.

Pick makerhandle if you build software, stores or hardware and want a page that shows your projects, their status and verified revenue, without depending on your posting schedule. Start free; Pro is $20 a year. See pricing or makerhandle for Shopify stores.

The two can also coexist: a feed page for your content and a makerhandle page for your products.