A plain glossary for makers
Short, practical definitions of the words that come up when you build, launch and share what you make.
MRR
MRR, monthly recurring revenue, is subscription revenue normalized to one month. How to calculate it, what to leave out, and how to show it verified.
GlossaryARR
ARR, annual recurring revenue, is the yearly value of your subscriptions, usually MRR times twelve. When founders use ARR and when MRR is clearer.
GlossaryLink in bio
A link in bio is one page, linked from your social profiles, that gathers your links in one place. What it means, what to put on it, and how to choose.
GlossaryBuild in public
Building in public means sharing your progress, numbers and mistakes openly as you build. What it involves, why makers do it, and what to share.
GlossaryVerified revenue
Verified revenue is income read straight from Stripe or Shopify with read-only access, not typed in or screenshotted. How it works and why it matters.
GlossaryStripe restricted key
A Stripe restricted key is an API key with only the permissions you pick. How to create a read-only key for subscriptions and charges, safely.
GlossaryDouble opt-in
Double opt-in means new subscribers confirm their email by clicking a link before joining your list. Why it matters for deliverability and consent.
GlossaryCNAME flattening
CNAME flattening lets you point a root domain like yourname.com at a service that needs a CNAME. How it works, ALIAS and ANAME records, and when you need it.
The money terms come with free calculators: work out MRR and ARR from your plans, or tag a bio link with the UTM builder; all of them are on the free tools page. For the practical side, read how to show verified MRR browse the features these terms describe, or read the blog.
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