Free tool
Business bio generator
For shops, salons, studios, restaurants and service businesses. Add what you do and where, and get 10 bios that tell customers how to buy or book.
What a business bio needs
Customers read a business bio with one question: can this place help me, and how? Answer it in three lines:
- What you sell or do, and where: "Bakery in Portland" or "Mobile dog grooming, Austin."
- Why you: a specialty, your hours, "family run since 1998," same-day delivery.
- The next step: "Order ahead," "Book online," "Call to book."
Put your city in. People search Instagram and Google by place, and it tells visitors at a glance whether you serve them.
Make the link do the selling
Your bio has one link, and for a business it should go to a page that answers everything else: opening hours with an "open now" badge, your address, a booking calendar, your best products and a tap-to-call button. That is what a makerhandle page is built for, free to start.
Keep it current
Change your bio when something changes: a new location, seasonal hours, a holiday sale. A stale bio ("Grand opening March 2023!") tells customers the account is not watched. The link in bio ideas for small businesses list what else to keep up to date.
Questions
Should a business bio include hours?
Only if they rarely change. It is better to put hours on the page your link goes to, where you can update them once and they stay right.
Should I add my phone number?
Instagram business accounts have a separate contact button for that, which saves characters in the bio itself.
What tone works for a business?
Professional reads as trustworthy for services like real estate and law; friendly or playful suits cafes, salons and shops. Try both and see which sounds like you.
Does it save what I type?
No. It runs in your browser and nothing you type is sent or saved.
Give your business one link for hours, booking and shop
Free for up to 5 projects. Pro is $20/year.