The Meta Pixel and your link in bio

What works today

• Instagram and Facebook visits counted, including from their in-app browsers that send no referrer.
• Clicks on every link, so you see which offer people tap after arriving from Instagram.
• UTM campaigns from your ads show by name in your stats.

Set it up

1. Put the Meta Pixel on the site or store you send people to, where the sale or signup happens.
2. In your ads, link to your makerhandle page with UTM tags, such as ?utm_source=instagram&utm_campaign=spring, or link the ad straight to the product.
3. On your page, tag the links to your own site with UTMs, so the pixel's site sees where visits came from.

Good to know

Why no pixel on maker pages? It sets cookies that need consent in many countries and shares every visitor with Meta. The pixel belongs where the conversion happens: your store's checkout or your signup page. See analytics and track link in bio clicks with UTM tags.

Also: Google Maps, Google Analytics. Or see every integration.