Link in Bio for Founders: What to Put on It

A link in bio for founders has a different job from a creator's. A creator wants clicks to the latest video. A founder wants a stranger to understand, in about ten seconds, what you build, whether it is real, and how to reach you. This post covers what to put on a founder link in bio, what to leave off, and a few example structures you can copy.

Who is actually clicking

Think about who taps the link in your X, LinkedIn or GitHub profile:

• potential customers checking whether your product is legit
• other founders who saw a post and want context
• investors or acquirers doing a quick sniff test
• journalists, podcast hosts and recruiters looking for a way to contact you

None of them want a wall of links. They want a short story and a few facts.

The five things that matter

1. One line about you (then a short bio)

Name, what you do, where you are. "Solo founder in Lisbon. I build small tools for freelancers." That is enough. Your bio can be longer, but the first line should stand alone.

If you add a few more lines, use them to answer the questions visitors actually have:

• Why should I trust you? A past exit, years in an industry, or simply "I have shipped six products since 2021".
• What are you focused on right now? One sentence on your current project.
• What do you want from visitors? Feedback, beta users, partners, or nothing at all.

Write it in the first person and skip the third-person "Jane is a serial entrepreneur" style. It reads as more honest on a personal page. Keep it under about 60 words. Anything longer belongs on a proper about page.

2. Your projects, with status

This is the core of a founder page. List each product with a name, one-sentence description and a link. Then add a status, because a list of links does not tell anyone which ones are alive. Useful statuses:

• Active: live and maintained
• Building: not launched yet, or in early access
• Acquired: sold, which is a great signal on its own
• On hold: paused, not dead
• Discontinued: shut down, kept for the record

Status turns a link list into a track record.

3. Revenue, if you are comfortable sharing it

A revenue figure next to a project answers "is this real?" faster than any copy. If you share it, make it verifiable. A number pulled from Stripe or Shopify carries more weight than one you typed. We explain how in showing verified MRR.

If you do not want to share numbers, that is fine. Status alone still does a lot of work.

4. A clear way to contact you

Pick one primary channel and make it obvious: email, DMs or a booking link. Then add your socials as small icons, not as big buttons competing with your products.

5. Your best project, featured

If one thing matters most right now, make it bigger. A featured card at the top tells visitors where to look first.

What to leave off

• Every social network you have ever joined. Keep the ones you actually use.
• Dead links. If a product is gone, either mark it Discontinued or remove it. A 404 looks careless.
• Ten calls to action. One primary action beats ten equal ones.
• Vague claims. "Helping thousands of businesses" without a number or link reads as filler.

Example structures

First-time founder, pre-launch

1. One-line bio
2. Featured: your product, status Building, link to a waitlist
3. Short paragraph on why you are building it
4. Contact: email
5. Socials: X, GitHub

Indie hacker with several products

1. One-line bio and location
2. Featured: the product with the most traction, status Active, verified revenue
3. Other active products, smaller cards, each with status and tags
4. Older projects marked Acquired, On hold or Discontinued
5. Contact and socials

Founder who sold a company

1. Bio that mentions the exit in one line
2. Current project, status Building or Active
3. Past company, status Acquired
4. Writing or talks, if you have them
5. Contact for advisory or investing, if relevant

Keep it current

The most common founder link in bio problem is not design. It is staleness. A page that still says "launching soon" a year after launch hurts more than no page at all. Put a reminder in your calendar to review it once a month, or use a tool that pulls numbers in automatically so at least the revenue stays fresh.

Check whether it works

A link in bio is one of the few places where you can measure interest cheaply. Look at:

• views and unique visitors, to see if your profile links are being used at all
• clicks per project, to see which products people actually care about
• referrers, to see which platform sends visitors

If nobody clicks the project you are most excited about, the description probably needs work.

A founder page with makerhandle

makerhandle is built for exactly this layout: a short Markdown bio, a list of projects with status, tags and optional verified revenue, a featured card for your main product, socials and built-in stats. It is free for up to five projects. See how it fits SaaS founders or solopreneurs, or start your page.