# How many customers do you need?

> How many customers do you need for $10k MRR? Enter your goal, price and churn to see the customers needed, your MRR ceiling and the months to get there.

Enter an MRR goal and your price, and get the number of paying customers it takes. Add churn and how many customers you win each month to see whether your current pace ever gets you there.

## The simple part: goal divided by price

The customers you need is your MRR goal divided by what one customer pays each month, rounded up:

**customers needed = MRR goal / monthly price**

At $29 a month, $10,000 MRR takes 10,000 / 29 = 344.8, so **345 customers**. At $9 it takes 1,112; at $99 it takes 102. If you have several plans, use your average revenue per customer ([ARPU](https://makerhandle.com/glossary/arpu)), which the [MRR calculator](https://makerhandle.com/tools/mrr-calculator) works out from your plans. A yearly plan counts at one twelfth of its price.

Price is the lever people underrate. Going from $9 to $29 cuts the customers you need for the same goal by about two thirds, which is often easier than finding three times as many people.

## The part people miss: churn sets a ceiling

Customers leave every month. If you win 30 new customers a month and lose 5% of the ones you have, you stop growing when 5% of your customers equals 30, at 600 customers. That is your **ceiling** at this pace: 600 x $29 = **$17,400 MRR**. Below it you grow; at it, every new customer only replaces one who left.

**ceiling = new customers a month / monthly churn x price**

So a goal above the ceiling is not a matter of waiting longer. It needs more new customers a month, lower [churn](https://makerhandle.com/glossary/churn-rate), or a higher price. The calculator shows "Not at this pace" when the goal sits above the ceiling (or more than ten years away), and the [churn rate calculator](https://makerhandle.com/tools/churn-rate-calculator) helps you measure the churn to put in.

## How the months are counted

Starting from the customers you have today, each month the calculator takes off your churn and adds your new customers, until you reach the number needed. With 40 customers today, 30 new a month and 5% churn, you pass 345 customers in **month 16**.

It treats customers as a smooth average and assumes your pace and churn hold steady, which they rarely do for a year. Use it to see which lever matters, not as a forecast. The [ARR calculator](https://makerhandle.com/tools/arr-calculator) projects revenue from a growth rate instead, if that is how you think about it.

## When you get there, show it

A goal reached is a good post. The [revenue card generator](https://makerhandle.com/tools/revenue-card) turns the number into an image for X or LinkedIn, and a makerhandle page shows it as [verified revenue](https://makerhandle.com/features/verified-revenue), read from Stripe, Paddle, Lemon Squeezy or RevenueCat with a read-only key, so people do not have to trust a screenshot. For finding the first customers in the first place, read [how to get your first 100 users](https://makerhandle.com/blog/how-to-get-first-100-users).

## Questions

### How many customers do I need for $10k MRR?

$10,000 divided by your monthly price, rounded up: 345 at $29, 1,112 at $9, 205 at $49, 102 at $99. With several plans, divide by your average revenue per customer.

### What is an MRR ceiling?

The MRR where the customers you lose each month equal the customers you win. It is new customers a month divided by monthly churn, times your price. You cannot grow past it without changing one of the three.

### Why does it say "Not at this pace"?

Your goal is above your ceiling, or more than ten years away at the pace you entered. Add more customers a month, cut churn or raise the price and watch the months change.

### Does this tool store my numbers?

No. It runs entirely in your browser and sends nothing anywhere.

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Source: https://makerhandle.com/tools/mrr-goal-calculator
makerhandle: makerhandle is a link in bio for makers and founders: every project with its status and revenue verified from Stripe, Paddle and more.