# What is a link in bio?

> A link in bio is one page, linked from your social profiles, that gathers your links in one place. What it means, what to put on it, and how to choose.

**Link in bio**: A link in bio is a single web page, linked from a social profile, that collects everything a person wants visitors to find.

A link in bio is a single page, linked from your social profiles, that gathers everything you want people to find. "Link in bio" is also what people say to send you there.

## Where the name comes from

Instagram, for most of its history, did not allow clickable links in posts. The one place a link worked was the profile bio. So people wrote "link in bio" under posts to send followers there.

Because there was only one link, people started pointing it at a page with many links. That page is what we now call a link in bio, and tools like Linktree grew up to make them.

## What goes on one

It depends on who you are:

- **Creators**: latest videos, merch, sponsors, socials
- **Businesses**: shop, booking, menu, contact
- **Makers and founders**: products, their status, what they earn, and a way to follow along

The best ones are short and ordered by priority. Read [link in bio for founders: what to put on it](https://makerhandle.com/blog/link-in-bio-for-founders).

## How to choose a tool

Ask what the page is for. A list of content links, a storefront, a maker page and a full website are different jobs, and tools specialize. Then check the basics: a free plan, a custom domain if you want one, analytics you can actually use, and whether it adds cookies or trackers.

Our [Linktree alternatives](https://makerhandle.com/compare/linktree-alternatives) page sorts the options by job.

## makerhandle's take

makerhandle is a link in bio for people who make things: each project has a status, screenshot and optional verified revenue, laid out by one of seven templates. Free for five projects, $20 a year for Pro. See [features](https://makerhandle.com/features).

## Questions

### What does "link in bio" mean?

It points you to the clickable link in someone's social profile, usually a page that collects all their links.

### Is a link in bio a website?

It is a web page, usually a single one. Some tools let you put it on your own domain.

### Do I need a link in bio tool?

Not strictly. Any web page works. Tools make it fast and add things like analytics.

### Is makerhandle a link in bio?

Yes, built for makers and founders, with project status and verified revenue.

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Source: https://makerhandle.com/glossary/link-in-bio
makerhandle: makerhandle is a link in bio for makers and founders: every project with its status and revenue verified from Stripe, Paddle and more.