# MRR vs Last 30 Days Revenue: Which to Show

> Should you show MRR or last 30 days of sales on your page? What each number means, when each is fair, and how to avoid inflating either one.

By Dane Dolph. Published 2026-10-09, updated 2026-10-19 on the makerhandle blog. Tags: Verified revenue, Guides.

When you show your revenue publicly, the first question is which number. Two are common: **MRR** and **the last 30 days of revenue**. They answer different questions, and picking the wrong one can make an honest business look inflated or a healthy one look small.

## MRR: what you will probably earn next month

[MRR](https://makerhandle.com/glossary/mrr) adds up every active subscription, converted to a monthly amount. It is a snapshot of recurring income.

- **Good for:** SaaS, memberships, paid newsletters, anything with subscriptions.
- **Strength:** stable and forward looking. A good week of one-off sales does not move it.
- **Watch out for:** yearly plans paid up front. A $1,200 yearly plan is $100 of MRR, not $1,200, even though you got $1,200 this month.

## Last 30 days: what actually came in

A rolling 30-day total of sales, **net of refunds**, counts every payment that landed in the last 30 days.

- **Good for:** stores, digital products, one-off sales, services, and anything without subscriptions.
- **Strength:** simple and directly tied to cash.
- **Watch out for:** spikes. A launch week or a big order makes the next 30 days look better than a typical month.

## Which one to show

- Mostly subscriptions? Show **MRR**.
- Mostly one-off sales? Show **last 30 days, net of refunds**.
- A mix? Show MRR for the subscription product and last 30 days for the rest, as separate projects.

What you should not do is show the bigger of the two each month. Pick a method and keep it.

## How makerhandle decides

makerhandle uses exactly this rule:

- **Stripe** with active subscriptions shows MRR, with yearly plans divided into months and active discounts applied.
- **Stripe** without subscriptions shows the last 30 days of charges, net of refunds.
- **Shopify** shows the last 30 days of orders, net of refunds, excluding canceled and test orders.

The public [leaderboard](https://makerhandle.com/features/leaderboard) ranks by that "monthly revenue" so subscription and non-subscription products sit on one list. See [verified revenue](https://makerhandle.com/features/verified-revenue).

## Things that inflate either number

- counting free trials as paying
- ignoring refunds and chargebacks
- counting test orders or your own purchases
- annualizing one great month and calling it ARR

A verified, read-only connection avoids most of these by reading from the source with a fixed method. Read [how to show verified MRR](https://makerhandle.com/blog/how-to-show-verified-mrr) for the Stripe setup.

---

Source: https://makerhandle.com/blog/mrr-vs-revenue-which-to-show
makerhandle: makerhandle is a link in bio for makers and founders: every project with its status and revenue verified from Stripe, Paddle and more.